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Princess Kako’s Camellia Dress: The Kako Effect
Princess Kako stuns in a green camellia dress during her Brazil visit. /Yomiuri Shimbun
Japan’s Princess Kako, often dubbed the “Diana of the East,” has once again ignited a fashion frenzy with her impeccable style. During her official visit to Brazil on June 7, the 31-year-old royal wore a striking green dress adorned with camellia patterns, sparking what’s now known as the “Kako Effect.”
Sold-Out Sensation
According to major Japanese media outlets like Yomiuri Shimbun, the dress, worn during a formal event in Brazil, became an instant sensation. Social media platforms, particularly X, exploded with posts about the dress, racking up 680,000 views. Japanese netizens praised its elegance, with comments like, “It’s chic yet not over-the-top,” and noted its green camellia pattern as a subtle nod to Brazil’s national flag.
Close-up of the Viaggio Blu camellia dress that sold out after Princess Kako’s appearance.
Viaggio Blu’s Emergency Restock
The dress, a creation by Japanese brand Viaggio Blu, originally retailed for ¥59,400 (~$400 USD) in November 2023. Though discontinued, the overwhelming demand following Princess Kako’s appearance prompted the brand to rush into emergency reproduction. A Viaggio Blu spokesperson said, “We were thrilled to see Princess Kako wear our dress. It’s an honor.”
A Blend of Elegance and Accessibility
Princess Kako’s fashion influence isn’t new. Last year, during a visit to Greece, her $20 navy knit sold out online. Fashion experts praise her for blending royal sophistication with relatability, evoking Princess Diana’s timeless elegance. Her camellia dress has cemented her as a global style icon.
For those eager to emulate her style, stay tuned for Viaggio Blu’s restock updates. The Kako Effect is here to stay!